Leading games studios marked Earth Day by joining non-profit PlanetPlay’s new Make Green Tuesday Moves (MGTM) initiative, which will enable industry and gamers to make an impact in the fight against climate change.
SYBO (Subway Surfers), Lockwood Publishing (Avakin Life), Ten Square Games (Fishing Clash) and CM Games (Nitro Nation) have all been confirmed as proud MGTM launch partners.
On the first Tuesday of each month, starting June 4th 2024, each participating studio will launch a ‘green’ item (or bundle of items) within their game(s) that will be exclusive to the MGTM movement, remaining live until the next monthly activation begins.
The inaugural MGTM will see 100% of the proceeds from the sale of in-game items – which can comprise new and/or upcycled DLC goods such as characters, costumes and objects – invested into fully certified sustainability projects by not-for-profit digital platform PlanetPlay.
Throughout the year a number of the MGTM activations will be supported by a ‘Star of the Month’ from the world of entertainment, supported by a huge social media campaign, helping to inspire gamers all around the world to ‘Make Green Tuesday Moves’.
“The need for climate action is more pressing than ever, and the games industry is one of the most powerful agents to spark real-world change. Our founding MGTM partners boast some of the most popular games in the world right now, enabling us to collectively engage with global fanbases to help raise environmental awareness and fund great sustainability causes,” said Rhea Loucas, Founder and CEO, PlanetPlay
When celebrities are involved in the Movement, PlanetPlay will provide licenses to studios which means that they can create items/DLCs relating to the celebrities, following the theme of the active superstar – with a CTA around Make Green Tuesday Moves.
All gamers need to do is harness their #PassiveActivism, by continuing to play the games they love, with no change in style or habit required to contribute to amazing sustainability causes.
These sustainability causes include PlanetPlay’s flagship Hongera Project, which aims to help over 150,000 families in Kenya improve their living conditions by manufacturing and distributing clean cookstoves to local communities, resulting in around 2,000,000 tonnes of carbon emissions being saved.
A collaboration with Ten Square Games in the widely-played Fishing Clash resulted in an engaging in-game event, rallying 50,000 users and raising €20,000 for the WAI Wanaka water conservation project in New Zealand.
SYBO and PlanetPlay were able to offset over 2,000 tons of carbon emissions in the campaign’s three-week run, the equivalent of a concert with nearly 100,000 guests.
PlanetPlay is a not-for-profit digital platform that allows players around the world to contribute to climate action through in-game purchases and gameplay with affiliated game studios.
In the coming months, PlanetPlay will unveil more exciting Green Tuesday partnerships with game makers, fashion brands and music industries.
1 Business of Apps – https://www.businessofapps.
2 PocketGamer.biz – https://www.pocketgamer.biz/
Monty Munford has more than 15 years' experience in mobile, digital media, web and journalism. He is the founder of Mob76, a company that helps tech companies raise money and exit. He speaks regularly at global media events with a focus on Africa, writes a weekly column for The Telegraph, is a regular contributor to The Economist, Wired, Mashable and speaks regularly on the BBC World Service.
